You must have seen the ‘Dangal’ famed champion wrestlers Geeta & Babita Phoghat wrestling but have you seen them singing. Yes, that is what they are doing as both the sisters were signed by Hamdard group for #Main Darpok Hoon campaign. Phogat sisters have teamed up with Rifle Daadis – Chandro and Prakashi and creates a contradiction by describing that even fearless are worried about the pandemic and it’s wise to stay indoors to defeat the novel Coronavirus. The campaign has been launched on digital platforms such as Facebook, Instagram and Hotstar.
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At a time when social distancing is the norm and the only solution to battle the fight against coronavirus, Hamdard Laboratories (medicine division) has launched a new campaign #MainDarpokHoon to encourage people to stay indoors and take preventive measures to stay healthy and safe amid the rising cases of coronavirus in the country.
According to Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division), in times like this, we have to act responsibly and respond sensibly, and leverage the norms set by the Government. “As a brand, we wanted to say in times like this boosting one’s immunity is the first step of prevention besides all the precautions we are being told to take, to stay safe.”
